Overview
ConqHer, a nonprofit organization dedicated to empowering girls and women through mentorship, resources, and leadership development, was selected by BDC Strategy Group to participate in the BDC Empowers program. As part of this initiative, BDC provided ConqHer with a comprehensive communications plan, elevated their social media presence, and created engaging digital assets, designed to help expand their reach and amplify their impact.
Activating
Project Objectives
- Develop a strategic communications plan that ensures consistent messaging and alignment with ConqHer’s mission
- Create engaging social media content, including graphics and an impact video, to increase
visibility and donor engagement - Establish a sustainable social media management system, including monthly content
calendars, caption banks, and branded templates - Provide creative support with up to 25 custom graphics designed to reflect ConqHer’s
brand identity
Our Approach
ASSETS DELIVERED
BDC’s approach combines proactive media engagement with strategic storytelling. We:
- Communications Plan: Strategic framework approved and implemented
- Trends and Observances Calendar: Calendar of relevant awareness dates and cultural touchpoints
- Custom Graphics: Branded social templates and campaign visuals (up to 25 designs)
- Social Media Management: Monthly calendars and captions
- Impact Video: Story-driven video to showcase ConqHer’s mission and impact
- Website Review & Recommendations: Guidance on optimization and messaging
- Newsletter Redesign: Provided recommendations and redesign of the newsletter
