Overview
BDC Strategy Group provides the National Medical Association (NMA), the nation’s oldest and largest organization representing Black physicians, with media support to strengthen its voice in health care advocacy. With a legacy of advancing equity and addressing disparities in medicine, NMA plays a critical role in shaping policies that improve the lives of Black Americans. Our work ensures that NMA’s thought leadership, expertise, and advocacy efforts are consistently visible in the media landscape.
Activating
Kickoff & Onboarding
We gathered key client contacts to determine the processes and details needed to ensure smooth and successful collaboration.
Media Monitoring
Our team conducted weekly media monitoring to identify trends, risks, and opportunities.
Strategic Plan
Developed a strategic plan highlighting topics most critical to NMA’s mission with key messaging for leaders. The plan also created an order of confirmed speakers to elevate NMA leaders’ voices in public conversations.
Our Approach
HOW WE GOT STARTED
BDC’s approach combines proactive media engagement with strategic storytelling. We:
- Craft timely, targeted communications that position NMA as a leading voice in health equity.
- Pitch and secure media opportunities that amplify NMA’s advocacy and policy stances.
- Provide ongoing analysis and insights to keep NMA ahead of fast-moving issues.
This collaborative, forward-thinking strategy ensures NMA’s mission and impact remain visible, credible, and influential in both the health care community and broader public discourse.
