Overview
The merging of two strong and impactful nonprofit agencies, Family Focus and Chicago Child Care Society, warranted a sensitive and strategic communications and rebranding campaign. To accomplish this, we initiated a multitiered, collaborative approach to include a thoughtful rebranding strategy and communications plan to target key audiences.
Activating
THE REBRANDING
Kickoff & Onboarding
We gathered key client contacts to determine the processes and details needed to ensure smooth and successful collaboration.
Collateral Review
We reviewed the existing collateral to evaluate brand usage and confirm which assets needed to be updated.
Research
We analyzed data relative to the foundation to understand the current nonprofit trends and landscape
Our Approach
HOW WE GOT STARTED
Surveying | Our team sent a survey to key stakeholders to gauge how they see the new brand, how they want others to see it, and what makes them proud to be a part of the Family Focus team.
Ideation | We then conducted a visioning session with decision makers to outline the strengths, challenges, and impacts of the merger
