Overview
The National Medical Association's (NMA) Annual Convention and Scientific Assembly took place August 3-7, 2024 in New York. BDC Strategy Group created a cohesive and compelling design theme and accompanying assets for the National Medical Association’s annual convention. The assets were utilized on the NMA’s event website, emails, apparel, ads and more. BDC’s primary goal was to develop a brand concept that encapsulates the essence of the event and resonates with NMA’s target audience.
Project Goals
BRAND CONCEPT
Expanding Attendance
Attract 4,000 attendees, surpassing the average attendance of 3,200
Engaging New Demographics
Increase engagement among the “new to the profession” demographic, ensuring the event appealed to emerging professionals
Boosting Brand Awareness
Elevate awareness of the National Management Association (NMA) by creating a memorable brand experience that left a lasting impression
Growing Social Media Presence
Increase social media followers and engagement by developing visually striking and shareable content that aligned with the event’s theme and branding
Our Approach
HOW WE GOT STARTED
Our creative approach for the 2024 NMA convention design was to craft a bold, eye-catching, and dynamic visual experience that would captivate African-American physicians and health care professionals attending the event. Inspired by NMA’s branding, we seamlessly integrated imagery of diverse individuals and the vibrant energy of New York City, the convention’s host city. With a focus on clean lines and minimalist elements, we created a design that was not only visually compelling but also deeply resonant with the event’s audience and atmosphere.
