Overview
In celebration of BDC Strategy Group’s 10-year anniversary, our team launched a strategic, multi-platform communications campaign designed to elevate brand visibility, reinforce agency credibility, and celebrate a decade of impact. Targeting clients, prospective partners, industry peers, media, and future talent, the campaign showcased BDC's unique strengths and service offerings while reinforcing its reputation as a trusted communications leader. Through a mix of social media content, brand assets, and a virtual celebration event, the campaign highlighted BDC's commitment to excellence, innovation, and community engagement. Deliverables included a comprehensive strategic plan, messaging framework, branded digital assets, and engaging content across email, web, and social media platforms - all contributing to engagement and reach among key audiences.
Audience
Clients, potential clients, industry contacts, potential employees, media, and association leaders.
Results
- 3 Total Videos
- 357 Total Video Views
- 15 Total Social Media Posts
- 9.7% Social Media Engagement Rate
- 634 Page Engagements
- 4 Newsletters
- 278 Total Unique Opens
- 42.1% Average Open Rate
- 16.7% Average Click Rate
- 4 Blogs