Overview
Athena Communications partnered with BDC Strategy Group to elevate its digital outreach through visual storytelling. The primary deliverables for this engagement were customized visual design assets for Athena Communications' newsletters and social media communications. All deliverables were intended to enhance the professionalism and visual consistency of Athena’s Communications while providing flexibility for ongoing internal updates.
Assets Delivered
- Mailchimp Header and Footer Graphics
- Mailchimp Section Headers (2)
- Newsletter Call-to-Action Buttons (with and without social icons)
- Social Media Templates with Canva compatibility (10)
Our Approach
HOW WE GOT STARTED
Our design philosophy for Athena Communications centered around accessibility, adaptability, and alignment. Recognizing that the Athena team needed assets they could update and deploy quickly, we built all visuals in Canva with a clean, modern aesthetic and organized template system. BDC Strategy Group worked closely with Athena Communications to define content priorities (headers, section tags, CTAs), assess layout constraints within Mailchimp, and explore creative design directions rooted in Athena Communications’ brand tone: confident, progressive, and community-centered.
