What It Actually Takes to Build Audio That Lasts
The Ideas Lab welcomes Philana Patterson — former Head of News Audio at The Wall Street Journal, where she helped drive a 20 percent year-over-year increase in listener volume across one of the most trusted business audio networks in the country. Named to The Hollywood Reporter’s list of the 44 Most Powerful People in Podcasting, she brings a practitioner’s perspective to one of the most pressing questions facing organizations today: how do you build audio that actually works?
In this Ideas Lab session, Philana will share what it takes to develop a podcast with purpose, what separates the shows people keep coming back to from the ones they abandon after two episodes, and how organizations can deliver real value without wasting their audience’s time.
Why We Created The Ideas Lab
The communications landscape is evolving rapidly. Leaders are navigating reputational risk, employee expectations, stakeholder scrutiny, and business transformation—all at once.
The Ideas Lab is designed to:
- Strengthen the knowledge and capabilities of our team
- Amplify the expertise of leaders and colleagues we respect
- Contribute to the growth and development of business and organizational teams
- Create space for honest, strategic dialogue about the issues shaping our work
This is practical, experience-driven learning for leaders who want to be prepared, not reactive.
What’s Coming Next?
Upcoming sessions will explore:
- Responsible AI in communications and business
- Executive visibility and thought leadership
- Navigating today’s evolving media landscape
To receive announcements and registration details for future sessions, subscribe to our newsletter. Subscribers receive early updates and insights from our team.
Frequently Asked Questions
Who can attend?
Business and organizational teams who want to deepen their understanding of strategic communications, leadership, and business topics.
Why are you doing this?
We want to continue growing our team’s knowledge, amplify the expertise of leaders and colleagues we admire, and contribute to the broader professional community’s development.
Is there a fee?
No. The Ideas Lab is free to attend. Registration is required to access the event link.
Will sessions be recorded?
No. At this time, we are focused on live attendance and real-time engagement.
What other topics are coming?
Future sessions will address responsible AI, executive visibility, and the evolving media landscape.
Can I invite my team or colleauges?
Yes. We welcome you to share the invitation. Each participant must register individually to receive access details. We look forward to learning with you.
