At BDC Strategy Group, we work alongside exceptional leaders across communications, corporate social responsibility and impact, inclusion, employee engagement, and business strategy. The learning never stops and we believe it shouldn’t be limited to our internal team.
That’s why we launched The Ideas Lab, a monthly learning series that brings together experts across industries to share timely insights, practical strategies, and real-world lessons on communications, leadership, and business.
We created this series to help our team continue to grow and we’re extending the invitation to our colleagues, partners, and their teams.
You’re welcome to join us.
- Session One: Crisis Ready
February 20 at 10 a.m. CT
Dee brings extraordinary real-world crisis leadership experience to this conversation.
She served as Vice President of Communications & Marketing at Dallas-Fort Worth International Airport, the fourth largest and busiest airport in the world. She also held senior leadership roles at:
- American Heart Association, serving as Vice President of Health Strategies for the Southwest Region
- Delta Air Lines, where she was a spokesperson during 9/11
- Metro Atlanta Rapid Transit Authority (MARTA), serving as Communications
- Officer during the Anthrax attacks and the 1996 Summer Olympic Games in Atlanta
Today, through her firm DBA & Associates, Dee provides thought leadership in Strategic Planning, Crisis Management, and Diversity, Equity, Inclusion & Belonging. She also coaches leaders on career advancement, executive presence, interviewing, and storytelling.
She is known for delivering candid, practical insight, grounded in experience, and for inspiring audiences with thought-provoking messages that stay with you long after the session ends.
In this Ideas Lab conversation, Dee will explore crisis prevention, preparedness, executive alignment, and proactive communications planning before issues escalate. Because the most important crisis decisions happen long before the headlines.
Why We Created The Ideas Lab
The communications landscape is evolving rapidly. Leaders are navigating reputational risk, employee expectations, stakeholder scrutiny, and business transformation—all at once.
The Ideas Lab is designed to:
- Strengthen the knowledge and capabilities of our team
- Amplify the expertise of leaders and colleagues we respect
- Contribute to the growth and development of business and organizational teams
- Create space for honest, strategic dialogue about the issues shaping our work
This is practical, experience-driven learning for leaders who want to be prepared, not reactive.
What’s Coming Next?
Upcoming sessions will explore:
- Responsible AI in communications and business
- Executive visibility and thought leadership
- Navigating today’s evolving media landscape
To receive announcements and registration details for future sessions, subscribe to our newsletter. Subscribers receive early updates and insights from our team.
Frequently Asked Questions
Who can attend?
Business and organizational teams who want to deepen their understanding of strategic communications, leadership, and business topics.
Why are you doing this?
We want to continue growing our team’s knowledge, amplify the expertise of leaders and colleagues we admire, and contribute to the broader professional community’s development.
Is there a fee?
No. The Ideas Lab is free to attend. Registration is required to access the event link.
Will sessions be recorded?
No. At this time, we are focused on live attendance and real-time engagement.
What other topics are coming?
Future sessions will address responsible AI, executive visibility, and the evolving media landscape.
Can I invite my team or colleauges?
Yes. We welcome you to share the invitation. Each participant must register individually to receive access details. We look forward to learning with you.
Join us February 20 at 11 a.m. ET and be part of The Ideas Lab.
